Why Pop Music Made Me a Better Copywriter

For years, pop music was something I dismissed. Too simple. Too polished. Too eager to please. Then I started paying attention. The Discipline of Three Minutes Around 15 years ago, something shifted. Pop music stopped feeling shallow and started feeling disciplined. A three-minute song has to grab you in the first five seconds. It has […]

Fahrenheit 451 and the Value of What You Write

I first read Fahrenheit 451 as a teenager and understood it as a book about censorship. The government burned books. That was the horror. But I reread it recently while watching the internet fill with AI-generated listicles, formulaic content, and brands shouting into a void, and I realized I had missed the point. Bradbury was not only […]

Why I Read ‘Lolita’ to Learn Empathy in Marketing

I first picked up Vladimir Nabokov’s Lolita because of my 100 Greatest Novels project. I knew its reputation: beautiful prose, impossible subject matter. I assumed the experience would be academic. I would admire the sentences from a safe distance and return it to the shelf. Instead, it broke something in me. Not because I sympathized with Humbert […]

Author Spotlight: Han Kang

So I’ve never done this before, spotlighting a single author’s work. There’s not often when I come across an author, I immediately need to rush through their whole bibliography. Also, if something like that happens, it’s not often that the author doesn’t seem to be read or even known by many readers. That last sentence […]