Why Pop Music Made Me a Better Copywriter

For years, pop music was something I dismissed. Too simple. Too polished. Too eager to please. Then I started paying attention. The Discipline of Three Minutes Around 15 years ago, something shifted. Pop music stopped feeling shallow and started feeling disciplined. A three-minute song has to grab you in the first five seconds. It has […]

Fahrenheit 451 and the Value of What You Write

I first read Fahrenheit 451 as a teenager and understood it as a book about censorship. The government burned books. That was the horror. But I reread it recently while watching the internet fill with AI-generated listicles, formulaic content, and brands shouting into a void, and I realized I had missed the point. Bradbury was not only […]

Why I Read ‘Lolita’ to Learn Empathy in Marketing

I first picked up Vladimir Nabokov’s Lolita because of my 100 Greatest Novels project. I knew its reputation: beautiful prose, impossible subject matter. I assumed the experience would be academic. I would admire the sentences from a safe distance and return it to the shelf. Instead, it broke something in me. Not because I sympathized with Humbert […]