James Joyce’s Punctuation (and Lack Thereof)

James Joyce does things with punctuation that should not work. Long stretches of prose with no periods. Sentences that start without capitals. Dialogue that runs into narration without quotation marks. A copyeditor would have a heart attack. The writing works. The punctuation choices make it work. The Breathlessness of No Periods Near the end of Ulysses, […]

Why Pop Music Made Me a Better Copywriter

For years, pop music was something I dismissed. Too simple. Too polished. Too eager to please. Then I started paying attention. The Discipline of Three Minutes Around 15 years ago, something shifted. Pop music stopped feeling shallow and started feeling disciplined. A three-minute song has to grab you in the first five seconds. It has […]

The Best Travel Advice is Also the Best Copywriting Advice

Someone once told me that the secret to travel is to stop trying to see everything and start trying to actually be somewhere. We were planning our honeymoon in Paris in 2013. I had numerous maps. I had planned routes. I had calculated how many days in each arrondissement, how many museums I could visit […]

Lost in Translation: Why Direct Copy Never Works

I’ve spent enough time in countries where I don’t speak the language to know that Google Translate is a liar. It will give you words. It will not give you meaning. A direct translation might be technically correct, but it almost never lands the way you want it to. Meaning lives in context, in tone, […]

Three Countries, Three Languages, and One Lesson About Brand Voice

I have lived in Thailand, Germany, and China. Nine years across three countries, where I arrived speaking almost none of the language each time. You learn quickly that communication is not about knowing the right words. It is about reading the room. In Thailand, I learned to simplify. The Thai language relies heavily on context […]

Why I Read ‘Lolita’ to Learn Empathy in Marketing

I first picked up Vladimir Nabokov’s Lolita because of my 100 Greatest Novels project. I knew its reputation: beautiful prose, impossible subject matter. I assumed the experience would be academic. I would admire the sentences from a safe distance and return it to the shelf. Instead, it broke something in me. Not because I sympathized with Humbert […]